Tuesday, 23 June 2009
The "IPOD" Generation
Perennially seeking new hidden gems in the media for possible lesson exploitation, I came across this very interesting article about the "IPOD" Generation the other day. You may well be surprised to know that in this particular case, "IPOD" does not have the same meaning as what you think! It is an acronyn for "Insecure, Pressurised, Over-taxed and Debt-ridden", refering to the youth of "Broke Britain". I first cut out the article from the Daily Mail on 21st October 2008 and put it to one side, ready for me to "do something with it" . The time has come, so here goes!
Click here to read the article in full.
In the Red
In the report mentioned in the article, the finances of 18-34 year-olds were put under the spotlight. Young people today are under enormous pressure to get on in life. They are faced with so much choice and have been lured by banks to get ever more into debt. They are unable to put money away for a secure future as the cost of living is sky high. The image of "broke" Britain is ever more present during the credit crunch and it is a difficult period in history. Here is an interesting video from www.videojug.com on "How to deal with being broke after graduation".
The days of "YUPPIES" refer to an era long gone and now according to this article, the acronym has come to mean "Young Unhappy Professionals". Those were the days!
Idioms of the Hour
To be in the red: to be in debt
To be broke: to be without money/ short of money